in the meantime, republicans are trying to keep the focus on the website's problems and targeting blue senators in red states reminding mid-term voters that senate dems voted for obama care so blame them for your troubles. as jonathan allen writes, if they aren't aware of the law's upside or can't remember it amid the problems with the rollout, democrats will be holding on to a anchor rather than a buoy which leads us back to the presidential pr pitch and peter alexander outside the white house. you just heard the president's speech. do you think the bully pulpit has lost its power at this point? >> reporter: a lot of people who paid attention to the last couple of months for this white house feel they've heard events not too dissimilar to this multiple times. this is the reboot, 3.0. the white house feels strongly this is the time it's going to work. the president made it pretty clear, krystal, you can make fun e